Our Story

Inspired by our founder Jane Park’s Korean heritage, every product we create is steeped in Korean skincare traditions mixed with innovation to deliver results without the complicated routine.

We believe that beauty should be effortless, fearless, and above all—fun to explore with girlfriends. Because skincare and makeup should do more than just make you look good, it should make you feel good in your own skin.

On Trend. Effortless. Good for You.

Our Products

Korean Skincare Made Simple

From our best-selling cleansing oil to our innovative sheet mask, every product we make is rooted in Korean skincare principles, with a focus on blending approachability with efficacy.

Flawless Without the Fuss

Our skin-loving complexion products enhance your own version of flawless. It’s not about perfection—it’s about being perfectly you.

If You Can Put It On, 
You Can Pull It Off

From our effortless eyeshadows to our feel-good lip colors, we always infuse skin-loving ingredients into our makeup formulas for color that goes beyond pretty.

Mani Up

Your nails (and cuticles) deserve better. Our 5-free & vegan nail colors and innovative nail treatments all feature Oxygen Technology to let your nails breathe.