Over 2 Million Sold!

Eyeshadow 101

Is the All-In-One Stick
Julep Mavens Can’t Live Without.

Just like you, our crème-to-powder eyeshadow stick never stops. Easy to use as a shadow or liner, this long-wearing, pigment packed formula gives you loads of options for less.

Prestige Quality, Without the Prestige Price.

Over 2 Million Sold!

Eyeshadow 101

Is the All-In-One Stick
Julep Mavens Can’t Live Without.

Just like you, our crème-to-powder eyeshadow stick never stops. Easy to use as a shadow or liner, this long-wearing, pigment packed formula gives you loads of options for less.

Prestige Quality, Without the Prestige Price.

100% Waterproof

Easy to Apply

Lasts All Day

Crease-Resistant

Sensitive Skin-Friendly

30+ Shades

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Item Added to Bag!

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Shade:

Try Before You Buy for 14 days

Continue Shopping View Bag

Pairs Well With

(16,000+ 5-star reviews)

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

$18.00
Liquid error (snippets/product-select line 93): Could not find asset snippets/shade-finder-image.liquid
Select Shade Desert Matte matte light golden-beige Beachy Mattecreamy beige matte - new shade! Cantaloupe Matte matte orange-apricot - new shade! Clay Matte matte medium taupe-pink Marmalade Shimmer shimmery orange - apricot - new shade! Papaya Matte matte bright-coral Mint Matte matte pastel-green Meadow Shimmer shimmer moss-green Lavender Matte matte violet-blue Galaxy Grey Metallic metallic grey-gold Periwinkle Matte matte light blue-purple Clove Shimmer shimmer peach-brown Smoky Grey Shimmer shimmer medium grey Rainstorm Shimmer shimmer slate blue Stone Matte matte grey-brown Orchid Shimmer shimmer pink-plum Evergreen Shimmer shimmer dark green Cocoa Shimmer shimmer chocolate-brown Midnight Blue Shimmer shimmer dark blue Charcoal Matte matte dark grey Onyx Matte matte black Snowfall Matte matte bright-white Lilac Matte matte pastel-purple Black Cherry Matteburgundy-black matte - new shade! Silver Moonlight Metallic metallic light taupe Mocha Matte chocolate brown matte - new shade! Sand Shimmer shimmer light golden-beige Mink Mauve Metallic metallic mauve Sapphire Shimmer shimmer dark blue Red Wine Shimmer deep red shimmer - new shade! Putty Matte matte light taupe-pink Tiger's Eye Shimmer shimmer golden-orange Bronze Shimmer shimmer honey-brown Mahogany Matte matte earthy red Taupe Shimmer shimmer grey-brown Copper Shimmer shimmer orange-brown Smoky Amethyst Shimmer shimmer lavender-grey Waterlily Matte lilac matte - new shade! Hazelnut Matte matte toasted brown Marigold Matte matte golden-yellow Caramel Matte matte peach-brown Ochre Matte matte clay-orange Warm Gold Shimmer shimmer deep golden-beige Rose Shimmer shimmer golden-pink Russet Shimmer shimmer cinnamon Khaki Green Shimmer shimmer taupe-green Golden Rose Shimmer shimmer dusty-pink Night Sky Shimmer blue-black shimmer - new shade! Pearl Shimmer shimmer off-white Champagne Shimmer shimmer medium golden Vanilla Matte matte cream Blush Pink Metallic metallic light pink Flame Shimmerbright orange shimmer - new shade! Smoky Tawny Matte matte neutral-brown
Select Shade
$18.00
1

1 for $16, 2 for $28, 3 for $39

1 for $16, 2 for $28, 3 for $39

“I love this eyeshadow! I am 52 years old and this is the first and only eyeshadow that I have found that does not crease. It doesn't need reapplying and goes on very smooth!”

“Others cost 3X as much!”

“Easy, Fast & Polished.”

“OBSESSED.”

Everything You Need.
Nothing That You Don’t.

Made with prestige ingredients that are gentle on sensitive skin, this clean, non-irritating formula gives you high-quality color at a paycheck-friendly price.

Paraben-Free. SLS-free. Cruelty-Free. Vegan.

30+ Pigment-Packed Shades

Find your finish and skip the brush! Choose from matte, metallic, and shimmer shadows that glide effortlessly across lids.

Countless Ways to Wear It.
Countless Reasons to Love It.

Waterproof. Crease-proof. Clean. We jammed A LOT of benefits into one best-selling stick. Watch the video to learn more.

GET MORE BANG FOR YOUR BUCK

4 Ways to Wear Eyeshadow 101

Go Solo

Glide one creamy color across lids to make eyes POP.

Mix and Match

Customize your look by layering multiple shades.

Emphasize Eyes

Smudge along lash line for instant definition.

Get Glowing

Use a shimmery shade to highlight cheekbones, brow bones, and anywhere else you want to shine.

How to Use the Smudger

The first time you use your smudger, glide Eyeshadow 101 across the back of your hand and roll the sponge tip in the color. Now you’re primed and ready!

Apply Eyeshadow 101 straight from the tube to your lids. For mess-free results, use the built in smudger to soften harsh edges or create smoky eyes.

Finish blending before the shadow sets to a waterproof finish. You have about 45 seconds.

The first time you use your smudger, glide Eyeshadow 101 across the back of your hand and roll the sponge tip in the color. Now you’re primed and ready!

Apply Eyeshadow 101 straight from the tube to your lids. For mess-free results, use the built in smudger to soften harsh edges or create smoky eyes.

Finish blending before the shadow sets to a waterproof finish. You have about 45 seconds.

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Item Added to Bag!

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Shade:

Try Before You Buy for 14 days

Continue Shopping View Bag

Pairs Well With

A 5-Star Phenomenon

A 5-Star Phenomenon

(16,000+ 5-star reviews)

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

$18.00
Liquid error (snippets/product-select line 93): Could not find asset snippets/shade-finder-image.liquid
Select Shade Desert Matte matte light golden-beige Beachy Mattecreamy beige matte - new shade! Cantaloupe Matte matte orange-apricot - new shade! Clay Matte matte medium taupe-pink Marmalade Shimmer shimmery orange - apricot - new shade! Papaya Matte matte bright-coral Mint Matte matte pastel-green Meadow Shimmer shimmer moss-green Lavender Matte matte violet-blue Galaxy Grey Metallic metallic grey-gold Periwinkle Matte matte light blue-purple Clove Shimmer shimmer peach-brown Smoky Grey Shimmer shimmer medium grey Rainstorm Shimmer shimmer slate blue Stone Matte matte grey-brown Orchid Shimmer shimmer pink-plum Evergreen Shimmer shimmer dark green Cocoa Shimmer shimmer chocolate-brown Midnight Blue Shimmer shimmer dark blue Charcoal Matte matte dark grey Onyx Matte matte black Snowfall Matte matte bright-white Lilac Matte matte pastel-purple Black Cherry Matteburgundy-black matte - new shade! Silver Moonlight Metallic metallic light taupe Mocha Matte chocolate brown matte - new shade! Sand Shimmer shimmer light golden-beige Mink Mauve Metallic metallic mauve Sapphire Shimmer shimmer dark blue Red Wine Shimmer deep red shimmer - new shade! Putty Matte matte light taupe-pink Tiger's Eye Shimmer shimmer golden-orange Bronze Shimmer shimmer honey-brown Mahogany Matte matte earthy red Taupe Shimmer shimmer grey-brown Copper Shimmer shimmer orange-brown Smoky Amethyst Shimmer shimmer lavender-grey Waterlily Matte lilac matte - new shade! Hazelnut Matte matte toasted brown Marigold Matte matte golden-yellow Caramel Matte matte peach-brown Ochre Matte matte clay-orange Warm Gold Shimmer shimmer deep golden-beige Rose Shimmer shimmer golden-pink Russet Shimmer shimmer cinnamon Khaki Green Shimmer shimmer taupe-green Golden Rose Shimmer shimmer dusty-pink Night Sky Shimmer blue-black shimmer - new shade! Pearl Shimmer shimmer off-white Champagne Shimmer shimmer medium golden Vanilla Matte matte cream Blush Pink Metallic metallic light pink Flame Shimmerbright orange shimmer - new shade! Smoky Tawny Matte matte neutral-brown
Select Shade
$18.00
1

1 for $16, 2 for $28, 3 for $39

1 for $16, 2 for $28, 3 for $39

Shop Eyeshadow 101
Shop Eyeshadow 101