Quick & Easy

On-the-Go Beauty

High-Quality Color

Naturally Effective Ingredients

Cruelty-Free

Beauty shouldn't be complicated. We're here to elevate your routine with on-the-go options that won't break the bank.

Find Your Best Match

Reveal the right Eyeshadow 101 shades for you.

Take the Quiz

“I love this eyeshadow...”

“I love this eyeshadow stick! I have it in Ginger, and it's the perfect color for daily wear. It's easily blended and buildable. In my photos I have it on very lightly, which is my daily look, but it can be built on darker. Goes on creamy but has more of a powder finish. I like that it has a blending sponge built in to one end of the stick.”

Eyeshadow 101

CoyoteTuff752

check mark Verified Julep Customer

“I absolutely LOVE these...”

“I absolutely LOVE these Julep eye shadow sticks especially on a work day, in a huge rush kind of morning. I can use these like crayons on my eyelids and still walk out of the house looking fresh and ready! Stop what you’re doing and go buy some of these sticks- you won’t regret it.”

Eyeshadow 101 Best Seller 6 Piece

mirandahf89e

check mark Verified Julep Customer

“A beautiful gel liner...”

“A beautiful gel liner with a subtle shimmer. Perfect for a day look and can be amped up for a night out. I like doing a simple smudge since I can't master wings. This smudged easily and then stayed put after a 9 hour work day. Very happy.”

When Pencil Met Gel All-Day Eyeliner

ajmets

check mark Verified Julep Customer

Eyeshadow Made Easy

When Pencil Met Gel in Silver Shimmer

Eyeshadow 101 in Warm Gold Shimmer

Eyeshadow 101

Easy-to-use color without a single brush.

Shop Eye Makeup
files/Julep_Eyeshadow101_Soldier_VanillaMatte_ECOMM-ECommerce_JPG_5ef8e15e-ff9f-4c5f-80ce-8f23c56c777e.jpg

MATTE

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Vanilla Matte

$16.00
Add to Bag
products/Julep_Eyeshadow101_Soldier_PearlShimmer_ECOMM-ECommerce_JPG.jpg

SHIMMER

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Pearl Shimmer

$16.00
Add to Bag
products/Julep_Eyeshadow101_Soldier_MinkMauveMetallic_ECOMM-ECommerce_JPG.jpg

METALLIC

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Mink Mauve Metallic

$16.00
Add to Bag

All-in-One Collections

copper shimmer
cocoa shimmer

Value Kits

Buy more and save more
on exclusive sets.

Shop All Kits
files/Julep_Eyeshadow101_PearlShimmerSandShimmerPuttyMAtteClayMatteRoseShimmerSmokyAmethystShimmer_gardenparty6pc_Soldier_withshadecallouts_ecomBG-ECommerce_JPG_1_42812721-9f56-4d54-b7f0-e5dbc863a0f0.jpg

Bestseller 6 Piece Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick Set

$70.00 $96 VALUE
Sold Out
products/Julep_Eyeshadow101_PearlShimmerRoseShimmerSmokeyAmethystShimmer_BlueEyeBundle_Soldier-ECommerce_JPG_4.jpg

Blue-Eyed & Bold: Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Trio

$42.00 $48 VALUE
Add to Bag
files/Julep_Eyeshadow101_10pc_Soldier_Amazon_StoneMatte_OnyxMatte_GingerMatte_ClayMatte_SilverMoonlightMetallic_GalaxyGreyMetallic_PearlShimmer_CocoaShimmer_CloveShimmer_TaupeShimmer_ECOMM.jpg

Eyeshadow 101 10 Piece Crème-to-Powder Eyeshadow Stick Set

$98.00 $160 VALUE
Add to Bag
files/Julep-SkipTheBrushPDP_Lifestyle_PeonyPinkUPDATED-ECommerce_JPG.jpg

Skip the Brush Contouring Trio

$45.00 $54 VALUE
Add to Bag

Makeup Bestsellers

Easy Everyday Beauty

Effortless essentials to
complete any look.

Shop All
products/Julep_CushionComplexion_Alabaster100_ECOMM-ECommerce_JPG.jpg

ALL-IN-ONE COMPLEXION HERO

Cushion Complexion Concealer+Corrector+Foundation with Turmeric

Alabaster 100

$16.00
Add to Bag
files/Julep-ItsBalm_EcommSoldierwithtexture_SheerIridescense-ECommerce_JPG.jpg

LIP BALM + COLOR

It’s Balm Full Coverage Lip Crayon

Iridescence

$14.00
Add to Bag
products/WhenPencilMetGel_BlackestBlack_Soldier_EcomBG-ECommerce_JPG_1.jpg

ALL-DAY GEL EYELINER

When Pencil Met Gel All-Day Eyeliner

Blackest Black Matte

$12.00
Sold Out
products/Julep_LengthMatters_OverheadShot-ECommerce_JPG.jpg

BUILDABLE LENGTHENING MASCARA

Length Matters Mascara

$18.00
Add to Bag

It’s Hydrating,
It’s Smooth,
It’s Balm

Achieve kissable,
conditioned lips with this
nourishing crayon.

SHOP IT’S BALM

Always naturally effective.
Always made easy.