Best Sellers

These are the tried and true beauty solutions that keep fans coming back! These beauty bestsellers are bound to become your new best friend. Discover Eyeshadow 101 – the #1 eyeshadow with more than 2 million sold! – our incredible creme-to-powder eyeshadow sticks to create a full eye look in seconds. Did we mention no makeup brushes needed? Our buildable lengthening mascara is not only a fan favorite, it’s a certified celebrity secret weapon too. Use the best long-lasting gel eyeliner to complete your everyday eyes in a single swipe. Need a pop of color without drying out your lips? It’s Balm tinted lip crayons are a vitamin E lip balm that adds soft, buildable color. See why fans can’t get enough of makeup that’s easy to use and always quick and simple.