caramel matte
copper shimmer
sand shimmer

Super Quick. Super Easy.


Everything you want in an eyeshadow—no brushes, no creasing, just effortless color that lasts.

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Beauty shouldn't be complicated. We're here to elevate your routine with on-the-go options that won't break the bank.

“I love this eyeshadow...”

“I love this eyeshadow stick! I have it in Ginger, and it's the perfect color for daily wear.

It's easily blended and buildable.I like that it has a blending sponge built in to one end of the stick.”

Eyeshadow 101

CoyoteTuff752

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“I absolutely LOVE these...”

“I can use these like crayons on my eyelids and still walk out of the house looking fresh and ready!

Stop what you’re doing and go buy some of these sticks- you won’t regret it.”

Eyeshadow 101 Best Seller 6 Piece

mirandahf89e

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“A beautiful gel liner...”

“A beautiful gel liner with a subtle shimmer. Perfect for a day look and can be amped up for a night out.

I like doing a simple smudge since I can't master wings. This smudged easily and then stayed put after a 9 hour work day. VERY happy.”

When Pencil Met Gel All-Day Eyeliner

ajmets

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When Pencil Met Gel in Silver Shimmer

Eyeshadow 101 in Warm Gold Shimmer

Eyeshadow 101

Easy-to-use color without a single brush.

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MATTE

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Desert Matte

From $16
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All You Need

copper shimmer
cocoa shimmer

Value Kits

Buy more and save more
on exclusive sets.

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Eyeshadow 101 Crème-to-Powder Eyeshadow Stick: 6 Piece Neutral Glow

$70.00 $108 VALUE
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It’s Hydrating,
It’s Smooth,
It’s Balm

Achieve kissable,
conditioned lips with this
nourishing crayon.

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