Best Sellers
Best Seller

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

$16.00
Try It On! Waterproof, crème-to-powder stick that won't transfer or budge.
Select Shade Pearl Shimmer shimmer off-white Champagne Shimmer shimmer medium golden Sand Shimmer shimmer light golden-beige Warm Gold Shimmer shimmer deep golden-beige Galaxy Grey Metallic metallic grey-gold Mink Mauve Metallic metallic mauve Blush Pink Metallic metallic light pink Silver Moonlight Metallic metallic light taupe Vanilla Matte matte cream Desert Matte matte light golden-beige Lilac Matte matte pastel-purple Beachy Mattecreamy beige matte - new shade! Marigold Matte matte golden-yellow Cantaloupe Matte matte orange-apricot - new shade! Putty Matte matte light taupe-pink Clay Matte matte medium taupe-pink Marmalade Shimmer shimmery orange - apricot - new shade! Ochre Matte matte clay-orange Hazelnut Matte matte toasted brown Caramel Matte matte peach-brown Waterlily Matte lilac matte - new shade! Golden Rose Shimmer shimmer dusty-pink Flame Shimmerbright orange shimmer - new shade! Tiger's Eye Shimmer shimmer golden-orange Papaya Matte matte bright-coral Rose Shimmer shimmer golden-pink Red Wine Shimmer deep red shimmer - new shade! Russet Shimmer shimmer cinnamon Mahogany Matte matte earthy red Mint Matte matte pastel-green Meadow Shimmer shimmer moss-green Khaki Green Shimmer shimmer taupe-green Lavender Matte matte violet-blue Periwinkle Matte matte light blue-purple Sapphire Shimmer shimmer dark blue Clove Shimmer shimmer peach-brown Bronze Shimmer shimmer honey-brown Copper Shimmer shimmer orange-brown Rainstorm Shimmer shimmer slate blue Smoky Grey Shimmer shimmer medium grey Stone Matte matte grey-brown Smoky Tawny Matte matte neutral-brown Taupe Shimmer shimmer grey-brown Smoky Amethyst Shimmer shimmer lavender-grey Orchid Shimmer shimmer pink-plum Evergreen Shimmer shimmer dark green Night Sky Shimmer blue-black shimmer - new shade! Cocoa Shimmer shimmer chocolate-brown Mocha Matte chocolate brown matte - new shade! Black Cherry Matteburgundy-black matte - new shade! Midnight Blue Shimmer shimmer dark blue Charcoal Matte matte dark grey Onyx Matte matte black Snowfall Matte matte bright-white
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When Pencil Met Gel All-Day Eyeliner

$12.00
Transfer-proof eyeliner pencil glides smoothly and sets for 10+ hour wear.
Select Shade Soft Black Matte light black matte Clay clay matte Sage Grey Matte green-grey matte Graphite Shimmer dark grey shimmer Bronze Shimmer bronze shimmer Silver Shimmer silver shimmer Chocolate Brown Shimmer dark brown shimmer Fig Shimmer warm-red purple Burgundy Matte deep rich-red Blackest Black Matte deep black matte Navy Smoke Matte navy-grey matte Rich Brown Matte true brown matte Smoky Plum Matte plum matte Smoky Taupe Shimmer grey-beige shimmer Toasted Brown Shimmer warm copper-brown Terracotta Matte red-orange Ocean Blue Matte rich bright-blue Cobalt Blue Matte rich bright-blue Regal Teal Shimmer deep teal shimmer Electric Teal Shimmer teal shimmer Camo Green Matte warm green Golden Olive Shimmer rich golden-green Amethyst Matte neon pink-purple Pastel Violet pastel purple-blue Neon Blue Shimmer neon blue shimmer Tangerine Shimmer soft apricot Sunset Gold Shimmer warm toasted-gold Rustic Gold Shimmer soft pale-gold Green Tea Shimmer lime green Gilded Gold Shimmer gold shimmer Rose Gold Shimmer rose gold shimmer Rose Pink Shimmer soft pale-pink Tutu Pink Matte bright pale-pink Nude Shimmer neutral pink shimmer Taupe true neutral Frost Shimmer bright white White Matte white matte
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It’s Balm Full Coverage Lip Crayon

$14.00
Provides smooth, rich color, and a hint of gloss (with vitamin E and sunflower butter).
Select Shade Iridescence sheer clear shimmer Almond Nude neutral nude Rosewood Nude warm rosy nude Cashmere Nude warm pinky brown Velvet Nude neutral blush - new shade! Nectar Pink Creme bright warm pink Vintage Mauve dusty mauve Canyon Rose lavender pink Dusty Orchid warm rose shimmer Island Blossom hibiscus pink -new shade! Roasted Peach peach brown Rich Plum soft purple-mauve -new shade! Cinnamon Raisin spiced nutmeg -new shade! That's Sweet pink raspberry -new shade! Burnt Sienna warm earthy-orange -new shade! 90s Neutral neutral brown Sahara Sunset burnt russet -new shade! Brown Sugar warm brown Brandy Wine rich deep berry Sweet Sangria berry wine -new shade! Vamped Up rich mulberry -new shade! Black Cherry deep burgundy -new shade! Cherry Wood deep cherry red Grape Jelly jammy-purple -new shade!
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Skip the Brush 2-in-1 Color Stick for Cheeks and Lips

$18.00
convenient 2-in-1 blush sticks instantly give a flush of color to lips and cheeks!
Select Shade Sheer Glow sheer soft-golden Sweet Peach light peach Rose Gold shimmering neutral-peach Golden Guava shimmering peach-pink Peony Pink sheer bright-pink Muted Mauve light pink-purple Desert Rose warm neutral-rose Passion Fruit rich deep-berry Cool Taupe cool soft-taupe Melted Cocoa cool tan-bronze Neutral Bronze neutral golden-bronze In Paradise neutral rich-golden
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Length Matters Mascara

$18.00
This no-clump black mascara lengthens and defines in a single swipe.
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Vitamin E Hydrating Cleansing Oil + Makeup Remover

$22.00
This facial cleansing oil is a makeup remover, hydrating oil, and lightweight cleanser in one.
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Julep Eyeshadow 101 Blue Eye Trio
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Blue-Eyed & Bold: Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Trio

$42.00 $48 VALUE
Try It On! curated to enhance the look of blue eyes
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Stay Sharp: When Pencil Met Gel + Torpedo Sharpener (2pc)

$18.00 $24 VALUE
Includes: Choice of Gel Eyeliner & Sharpener
Select Shade Blackest Black Navy Smoke Soft Black Clay Rich Brown Graphite Shimmer Sage Grey Matte Smoky Plum Camo Green Matte
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Brow 101 Waterproof Pencil + Tinted Gel

$21.00
This two-in-one product will have you looking like you were born with runway-ready arches.
Select Shade Blondegolden ash shade for light hair Taupe Brownbeige-brown shade for light-medium hair Medium Brownhazelnut shade for medium hair Dark Brownchocolate shade for dark hair
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24/7 Shea Butter Balm Lip Treatment

$12.00
Meet your new jelly lip mask, everyday balm, and night lip treatment all in one.
Select Shade All Cleartranslucent Barely Therepale pink Sheer Joyalmond Hint of Tintnew shade! natural pink Heart of Glassnude peach Gotta Glownew shade! warm apricot It's A Vibenew shade! soft berry Pink n Polishedsoft neutral pink Candy Popbright orange-red Act Naturalterracotta
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Eyeshadow 101 10 Piece Crème-to-Powder Eyeshadow Stick Set

$98.00 $160 VALUE
More colors available.
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Julep Hazel Eye Eyeshadow 101 trio
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Hazel-Eyed & Happy: Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Trio

$42.00 $48 VALUE
Try It On! curated to enhance the look of hazel eyes
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So Awake Radiant Complexion Booster 3-in-1 Hydrating, Brightening, and De-Puffing Facial Moisturizer

$22.00
Proven and effective ingredients
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Inner Radiance Shimmering Eyeshadow Set (3 PC)

$40.00 $50 VALUE
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Simply Subtle Natural Eyeshadow Set (3 PC)

$40.00 $50 VALUE
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Skip the Brush Contouring Trio

$45.00 $54 VALUE
convenient 2-in-1 blush sticks instantly give a flush of color to lips and cheeks!
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Bestseller 6 Piece Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick Set

$70.00 $96 VALUE
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Julep Eyeshadow 101 Green Eye Trio
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Green-Eyed & Glowing: Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Trio

$42.00 $48 VALUE
Try It On! curated to enhance the look of green eyes
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Julep Eyeshadow 101 Brown Eye Trio
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Brown-Eyed & Breezy: Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Trio

$42.00 $48 VALUE
Try It On! curated to enhance the look of brown eyes
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Matte Magic - Eyeshadow 101 Crème-to-Powder Waterproof Eyeshadow Stick Set (6 PC)

$70.00 $96 VALUE
six classic matte shades
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Bold Basics 6 Piece Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick Set

$70.00 $96 VALUE
More colors available
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Pairs Well With

These are the tried and true beauty solutions that keep fans coming back! These beauty bestsellers are bound to become your new best friend. Discover Eyeshadow 101 – the #1 eyeshadow with more than 2 million sold! – our incredible creme-to-powder eyeshadow sticks to create a full eye look in seconds. Did we mention no makeup brushes needed? Our buildable lengthening mascara is not only a fan favorite, it’s a certified celebrity secret weapon too. Use the best long-lasting gel eyeliner to complete your everyday eyes in a single swipe. Need a pop of color without drying out your lips? It’s Balm tinted lip crayons are a vitamin E lip balm that adds soft, buildable color. See why fans can’t get enough of makeup that’s easy to use and always quick and simple.

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