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On-the-Go Beauty

High-Quality Color

Naturally Effective Ingredients

Cruelty-Free

Beauty shouldn't be complicated. We're here to elevate your routine with on-the-go options that won't break the bank.

Find Your Best Match

Reveal the right Eyeshadow 101 shades for you.

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“I love this eyeshadow...”

“I love this eyeshadow stick! I have it in Ginger, and it's the perfect color for daily wear. It's easily blended and buildable. In my photos I have it on very lightly, which is my daily look, but it can be built on darker. Goes on creamy but has more of a powder finish. I like that it has a blending sponge built in to one end of the stick.”

Eyeshadow 101

CoyoteTuff752

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“I absolutely LOVE these...”

“I absolutely LOVE these Julep eye shadow sticks especially on a work day, in a huge rush kind of morning. I can use these like crayons on my eyelids and still walk out of the house looking fresh and ready! Stop what you’re doing and go buy some of these sticks- you won’t regret it.”

Eyeshadow 101 Best Seller 6 Piece

mirandahf89e

check mark Verified Julep Customer

“A beautiful gel liner...”

“A beautiful gel liner with a subtle shimmer. Perfect for a day look and can be amped up for a night out. I like doing a simple smudge since I can't master wings. This smudged easily and then stayed put after a 9 hour work day. Very happy.”

When Pencil Met Gel All-Day Eyeliner

ajmets

check mark Verified Julep Customer

Eyeshadow Made Easy

When Pencil Met Gel in Silver Shimmer

Eyeshadow 101 in Warm Gold Shimmer

Eyeshadow 101

Easy-to-use color without a single brush.

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MATTE

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Vanilla Matte

$16.00
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SHIMMER

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Pearl Shimmer

$16.00
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METALLIC

Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Mink Mauve Metallic

$16.00
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All-in-One Collections

copper shimmer
cocoa shimmer

Value Kits

Buy more and save more
on exclusive sets.

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It’s Balm Moisturizing Lip Color Trio: Vintage Mauve, 90s Neutral, Canyon Rose

$36.00 $42 VALUE
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Blue-Eyed & Bold: Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Trio

$42.00 $48 VALUE
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Eyeshadow 101 10 Piece Crème-to-Powder Eyeshadow Stick Set

$98.00 $160 VALUE
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Inner Radiance Shimmering Eyeshadow Set (3 PC)

$40.00 $50 VALUE
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Makeup Bestsellers

Easy Everyday Beauty

Effortless essentials to
complete any look.

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ALL-IN-ONE COMPLEXION HERO

Cushion Complexion Concealer+Corrector+Foundation with Turmeric

Alabaster 100

$16.00
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LIP BALM + COLOR

It’s Balm Full Coverage Lip Crayon

Iridescence

$14.00
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ALL-DAY GEL EYELINER

When Pencil Met Gel All-Day Eyeliner

Soft Black Matte

$12.00
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BUILDABLE LENGTHENING MASCARA

Length Matters Mascara

$18.00
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It’s Hydrating,
It’s Smooth,
It’s Balm

Achieve kissable,
conditioned lips with this
nourishing crayon.

SHOP IT’S BALM

Always naturally effective.
Always made easy.